Lock Busters (“we,” “us,” or “our”) operates lock-busters.net (the “Site”) and provides locksmith services in the Birmingham, Alabama metropolitan area. This Privacy Policy explains how we collect, use, and protect information when you visit our Site, contact us, or use our services.

Information We Collect

Information you provide directly
– Name, phone number, email address, and service location when you call us, fill out a form, or request service
– Vehicle make, model, and year when requesting automotive locksmith services
– Payment information when paying for services (processed by third-party payment processors; we do not store full card numbers)

Information collected automatically
When you visit our Site, we automatically collect:
– IP address, browser type, operating system, referring URLs, pages visited, and time spent on the Site
– Cookies and similar tracking technologies (you can disable these in your browser settings)
– Approximate geographic location based on IP address, used to determine whether you are within our service area

Call tracking
When you call a phone number listed on our Site, your call may be:
– Routed through CallRail, a third-party call tracking service, which records the call duration, source (which page or advertisement referred you), and your caller ID
– Recorded for quality, training, and dispute resolution purposes. By calling us, you consent to call recording.
– Transcribed using automated speech-to-text technology
Call recordings and transcripts are retained for [X months].

Advertising tracking
We advertise on Google Ads. When you click an ad, arrive from a Google search, or visit our Site, Google may collect information about your interaction (clicks, page visits, conversions) and share aggregated reporting with us so we can measure advertising performance. We may also use Google Ads remarketing to show our ads on other websites you visit. You can opt out of Google’s personalized advertising at https://adssettings.google.com.

How We Use Your Information

We use the information we collect to:
– Provide locksmith services you request
– Communicate with you about your service request, dispatch, and follow-up
– Process payments
– Improve our website, services, and customer experience
– Measure the effectiveness of our marketing
– Comply with legal obligations and resolve disputes

How We Share Your Information

We do not sell, rent, or trade your personal information. We share information only with:
– Service providers who help us operate our business (e.g., CallRail for call tracking, Google for advertising and analytics, payment processors, dispatch software)
– Law enforcement or legal authorities when required by law, court order, or to protect our rights or the safety of others
– A successor entity in the event of a merger, acquisition, or sale of business assets

All third-party service providers are contractually obligated to handle your information in accordance with applicable law and their own privacy policies.

Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, or resolve disputes. Call recordings are typically retained for [3 months]. You may request deletion of your information at any time (see “Your Rights” below).

Your Rights

Depending on your location, you may have the right to:
– Request access to the personal information we hold about you
– Request correction of inaccurate personal information
– Request deletion of your personal information
– Opt out of marketing communications
– Opt out of the sale of personal information (we do not sell personal information)

To exercise any of these rights, contact us at [email protected].

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides specific rights regarding your personal information, including the right to know what personal information we collect, the right to request deletion, and the right to non-discrimination for exercising your rights. We do not sell personal information.

Cookies and Tracking Technologies

You can disable cookies through your browser settings, but doing so may affect Site functionality. We use the following types of cookies:
– Essential cookies, required for the Site to function
– Analytics cookies (Google Analytics) to understand how visitors use the Site
– Advertising cookies (Google Ads) to measure advertisement effectiveness and serve relevant ads

Children’s Privacy

Our services and Site are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing them with any information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after changes constitutes acceptance of the updated Policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

Lock Busters
Helena , AL 35080
Email: [email protected]